Freedom to choose what’s best for you

Our best deals for new and existing customers. On any smartphone. Plus, your choice of plans. Only at AT&T. Check out the facts and learn more about what sets us—and our network—apart.

See how we stack up against the competition

When it comes to your choice of the best deals, wireless plans, and flexible payment options, we’ve got you covered.



First to launch their best deals for both new and existing customers

Best deals on all smartphones for both new and existing customers1

Best deals with your choice of unlimited plans

Choose any entry, mid, or top Unlimited Your Way® plan

No choice—top plan only

No choice—top plan only

Mix and match your family’s plans

Option to upgrade early with AT&T Next Up®2
When 50% of device is paid off.

Pay off your device and upgrade anytime

Everyone gets our best deals on every smartphone

  • Every smartphone. Every model. All with AT&T Unlimited Your Way®.
  • We were the first in the industry to offer both new and existing customers our best deals on smartphones for three years and counting.
  • Because that’s how customers deserve to be treated.