Freedom to choose what’s best for you
Our best deals for new and existing customers. On any smartphone. Plus, your choice of plans. Only at AT&T. Check out the facts and learn more about what sets us—and our network—apart.
See how we stack up against the competition
When it comes to your choice of the best deals, wireless plans, and flexible payment options, we’ve got you covered.
 | T-Mobile | Verizon | |
|---|---|---|---|
First to launch their best deals for both new and existing customers |  |  | |
Best deals on all smartphones for both new and existing customers1 | | | |
Best deals with your choice of unlimited plans Data speeds may temporarily slow if the network is busy, except on top plans. | Choose any entry, mid, or top Unlimited Your Way® plan | No choice—top plan only | No choice—top plan only |
Mix and match your family’s plans | | | |
Option to upgrade early with AT&T Next Up®2 | | | |
Pay off your device and upgrade anytime | | | |
1Offers vary by device. Restrictions may apply.
2With AT&T Next Up feature (additional $6/mo.), get the option to upgrade early by turning in your current phone for a new one after paying off 50% of the device cost. Restrictions apply. See att.com/next for details.
Everyone gets our best deals on every smartphone
- Every smartphone. Every model. All with AT&T Unlimited Your Way®.
- We were the first in the industry to offer both new and existing customers our best deals on smartphones for three years and counting.
- Because that’s how customers deserve to be treated.
Offers vary by device. Restrictions may apply.
